Build Sales Capacity in Your sales reps
Sales Training
Sales Training That Creates Measurable Results
Ignite Sales is hands-on sales training designed to give your team a consistent, repeatable approach to selling, without relying on outdated scripts or pressure-based tactics.
Led by Brad Adams and built on decades of real-world sales and leadership experience, Ignite Sales combines a proven sales process with practical skill development. From planning and discovery to proposals, closing, and follow-up, your team learns how to navigate the entire sales cycle with confidence.
At the heart of the program is one simple belief:
Trust drives sales.
Ignite Sales helps salespeople understand how buyers think, ask better questions, uncover real needs, build credibility, and create urgency, all while maintaining the relationships that drive long-term business.
Every program begins with the Sales Style Indicator, giving participants insight into their natural selling strengths and areas for growth. From there, teams participate in an interactive, customized workshop focused on practice, application, and measurable improvement.
The result? A team that sells with greater confidence, consistency, and purpose.
built for your team
One Framework. Customized to Your Business.
Ignite Sales is delivered through an interactive one- to two-day workshop designed to get your team out of the classroom and into real sales situations.
Participants explore:
Buyer Psychology
Understand how people make buying decisions.
Questioning & Active Listening
Learn to ask questions that uncover what really matters.
Pre-Call Planning & Rapport
Prepare with purpose and build stronger first conversations.
Needs Discovery
Move beyond surface-level needs to identify real customer challenges.
Proposals That Matter
Present solutions around the question every buyer is asking: “What will this do for me?”
Creating Urgency
Help customers make decisions without relying on pressure.
Closing with Confidence
Gain commitment and ask for the business naturally.
Follow-Up & Relationships
Turn individual sales into long-term customer relationships.
The framework stays consistent. Your training is built around your team.
Ready to ignite your sales team?
coaching and goal setting
One Framework. Customized to Your Business.
Knowing the sales process is one thing. Putting it into practice consistently is another.
Ignite Coaching provides personalized, ongoing support for sales reps, helping them apply the Ignite Sales Process to real calls, accounts, and opportunities.
Each rep starts with the Sales Style Indicator to identify their strengths and areas for growth. From there, Brad Adams works one-on-one with each rep to set goals, review real sales situations, and build the skills and habits needed for consistent performance.
What's Included:
Personalized Coaching
One-on-one guidance built around the individual rep.
Goal Setting & Accountability
Clear, measurable goals that keep progress moving forward.
Real-World Review
Work through actual calls, proposals, accounts, and opportunities.
Ongoing Reinforcement
Regular coaching that turns the Ignite Sales Process into everyday habits.
30 Minute Sessions
Focused, practical coaching without taking reps off the road for hours.
Biweekly to Monthly
A flexible cadence based on the rep's needs and development.
3-session Minimum
Enough time to establish goals, build momentum, and measure progress.
Sales Style Indicator
Know Your Selling Style. Read Your Buyer. Sell With More Confidence
The Sales Style Indicator (SSI) is a personalized assessment designed to help you better understand how you naturally sell, how your buyers prefer to communicate, and how to adapt your approach for stronger sales conversations.
Based on four key behavioural dimensions, the SSI provides insight into your natural strengths, potential blind spots, communication style, and how you respond under pressure.
But it's more than a personality assessment.
It's a practical tool for becoming a more adaptable and effective salesperson.
Understand Your Selling Style
Identify your natural strengths, challenges, and approach to sales.
Read Your Buyers Better
Learn how to recognize different buying styles and adjust your approach accordingly.
Sell With Greater Confidence
Know when to lean into your strengths and when to adapt.
Create A Personal Action Plan
Walk away with practical insights you can apply to your sales conversations right away.
Built For Individuals & Sales Teams
Whether you're a salesperson looking to better understand your own approach or a leader looking to develop your team, the Sales Style Indicator provides valuable insight into why people sell the way they do and how they can become more effective.
Your Personal Report:
4 Style Dimensions
21 Possible Style Patterns
Personal & Confidential Results
The Sales Style Indicator is included as part of every Ignite Sales training and coaching program and is also available as a standalone assessment for individuals and teams.
The most successful salespeople know how to meet the buyer where they are, not where they want them to be.